Supporting offshoring and nearshoring decisions for mass customization manufacturing processes

Offshore countries attract companies for a possible relocation of production processes through extremely low worker wages. Particularly, mass production processes seem to be highly appropriate for a relocation. However, while the impact of wage reductions can be directly estimated, an appropriate determination of additional cost consequences proves to be a complex task. For instance, on account of lower education standards and higher fluctuation rates, the average worker skills in offshore countries are often significantly lower than in high-wage countries like the United States. In order to appropriately analyze and evaluate the resulting tradeoff between wages and worker skills for mass customization manufacturing systems, this paper introduces a new approach that comprises a detailed mixed-model assembly line balancing. This approach provides a direct comparison of the estimated variable manufacturing costs by generating a country-dependent line layout for all competing locations. In order to validate the efficiency of the balancing approach and, in particular, derive general implications for management, several test series with various country configurations were executed. First, by attaining improvement rates of up to 40%, the capability of a generated Tabu Search procedure for finding appropriate line layouts was proven. Second, as the main result, the complexity of the variant program was identified as a crucial factor for offshoring decisions since it substantially affects variable manufacturing costs. This was particularly proven for countries with low worker skills, which attract offshoring/nearshoring through exceptionally low labor costs. Hence, companies that consider outsourcing production systems to those countries are strongly hold to examine these decisive effects thoroughly. Regarding this, offshoring becomes very promising for manufacturing processes characterized by a moderate variant complexity level.