کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
479361 1446209 2007 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The stochastic goodwill problem
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر علوم کامپیوتر (عمومی)
پیش نمایش صفحه اول مقاله
The stochastic goodwill problem
چکیده انگلیسی

Stochastic control problems related to optimal advertising under uncertainty are considered. In particular, we determine the optimal strategies for the problem of maximizing the utility of goodwill at launch time and minimizing the disutility of a stream of advertising costs that extends until the launch time for some classes of stochastic perturbations of the classical Nerlove–Arrow dynamics. We also consider some generalizations such as problems with constrained budget and with discretionary launching.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 176, Issue 1, 1 January 2007, Pages 389–404
نویسندگان
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