کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
480082 | 1644955 | 2013 | 13 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Pricing decisions for complementary products with firms’ different market powers Pricing decisions for complementary products with firms’ different market powers](/preview/png/480082.png)
This article reports the results of a study that explores the pricing problems with regard to two complementary products in a supply chain with two manufacturers and one common retailer. The authors establish five pricing models under decentralized decision cases, including the MS-Bertrand, MS-Stackelberg, RS-Bertrand, RS-Stackelberg, and NG models, with consideration of different market power structures among channel members. By applying a game-theoretical approach, corresponding analytic solutions are obtained. Then, by comparing the maximum profits and optimal pricing decisions obtained in different decision cases, interesting and valuable managerial insights are established.
► Pricing decisions of complementary products are considered in this paper.
► Five pricing models under decentralized decision scenarios are established.
► By applying a game-theoretical approach, corresponding analytic solutions are obtained.
► Different market power structures among channel members are considered.
Journal: European Journal of Operational Research - Volume 224, Issue 3, 1 February 2013, Pages 507–519