Applying Theory of Diffusion of Innovations to Evaluate Technology Acceptance and Sustainability

Integrated Acceptance and Sustainability Assessment Model (IASAM) is a new approach for evaluation of technologies that combines socio-economic aspects and socio-technical characteristics of technology development and exploitation. Previous IASAM model was based on UTAUT acceptance model and it was laborious. The potential acceptance is a very challenging issue and has been studied by many authors. One of the leading theories regarding the acceptance recognition is Theory on Diffusion of Innovations by Rogers. This paper describes the application of this theory in evaluation of technology acceptance and sustainability within the IASAM2 model.