How to Measure The Operating Efficiency of Internet Group-Buying Platform?

In order to measure the operating efficiency of internet group-buying platform, this study sorts and analyses the transaction data from a large group-buying platform in China, defines the concept of matching efficiency as the measuring index of operating efficiency and the conversion-rate indicators in each stage of matching process. The definition and analysis of matching efficiency of internet group-buying platform fills up the deficiency in internet operating efficiency measurement domain.