Evolving Taxonomy of Business Models for Mobile Service Delivery Platform

The state of mobile technology and its widespread use has evolved drastically within the past several years. Cell phones with small monochrome displays – designed solely for phone calls and text messaging – have turned into miniaturized computers with dual-core processors. Combined with 3G standards such as UMTS, mobile devices nowadays offer almost the same freedom in exploring the Internet as desktop PCs do. Apple's iPhone, Google's Android, and the availability of mobile broadband Internet have changed the mobile landscape, and therefore the way in which mobile services are delivered to their users. Thus, we focus in this paper on the theory and implementation of four distinct platform models for mobile service delivery. Furthermore, we perform a classification of platform agility features, business and technology oriented, along with a comparative analysis of their effectiveness.