POS Data and Your Demand Forecast

Point-of-Sales (POS) data can be helpful to improve demand forecast even your business is at the upstream of the supply chain. When your business is several steps away from the end-user, regression analysis using POS data as the predictors provides is an effective way to improve your demand forecast. In this article, we present a real case where the business is two steps away from the end-user and demonstrate how the business uses POS data to improve a business forecast.