A New Competitive Intelligence-based Strategy for Web Page Search

Search Engine Optimization (SEO) is a collection of techniques that allow a site to get more traffic from search engines. Page Ranking is the fundamental concept of SEO and defines as a weighted number that represent the relative importance of the page based on the number of inbound and outbound links. In this paper, I proposed a new type of web page search which is based on the competitive intelligence. It use link-based ranking evolutionary scheme to accommodate users’ preferences. I implemented the prototype system and demonstrate the feasibility of the proposed web page search scheme.