Profit Maximizing from Energy Consumption with the Choquet-Based Cluster Analysis

New rules and laws for the electricity sector in Brazil aim to produce severe reductions to the cost of electricity in order to reduce the so-called ‘Brazil Cost’. Taking into account those new rules and laws all electricity companies have an obligation to improve their processes. Among them the following actions are contemplated: intelligent use of resources; expansion of synergies; increase of the efficiency of internal procedures and processes; massive introduction of technological innovations; reduction of the amount of compensation paid in lawsuits; reduction of technical losses or losses by theft in the case of distribution of the generated energy. If the companies do not make plans and act quickly they will be bound to cause their shareholders very high losses of capital, leading to an expressive decrease of interest to invest in the sector. The absence of those plans and subsequent actions can also lead to investments in generation and distribution being returned to the state, which contributes to an increasing degree of state interference in the economy. In this paper the ordered groups of reading power consumption of clients that maximize the profits of a power plant are determined. The groups were determined by cluster analysis and their reading consumption groups ordered by making use of the Choquet integral.