Cognitive Television Viewer Rating

This paper is dedicated to methods and means of creating the forecasts of Television Viewers Rating (TVR) when it is influenced by as quantitative as qualitative factors. This study's objective is to review the existing methods of calculation the TVR and define shortcomings of the traditional methods. An alternative method of TVR calculation is proposed via integration of methods and means of traditional statistical analysis, cognitive modeling and networked electronic expertise (e-expertise).