Experiencing Company's Popularity and Finding Correlation between Companies in Various Countries Using Facebook's Insight Data

The aim of this research was to analyse and experience the various electronics company profiles in various countries using giant social media, Facebook. This analysis was performed with the Insight data of Facebook's page which provide 4 different count values named day, day_28, week and lifetime respectively. To analyze the company's performance in various countries, aggregation was performed to find total users in a country those are engaged with different Facebook pages. All these four counts were used to compare various companies popularity using various measures like Total Country in which people knows about Company, Top-K Country and Least-K country, Count Comparison, Country wise Standard Deviation, Correlation between two companies in a country. Analysis results proved that Samsung was more popular in most of the country compared to all other companies. These findings will definitely help the companies in improving their popularity in social media, which intern will improve their business.