Framing Bersih 3.0: Online Versus Traditional Mass Communication

This study focused on news coverage on “Bersih 3.0” by Utusan Malaysia and Malaysiakini. Frames can be divided into five dimensions which are responsibility, human interest, morality, conflict, and economic consequences. A total of 256 news articles were analyzed starting from 4 April to 4 May 2012 using content analysis method. MANOVA test was applied to scrutinize the differences of portrayal of frames by media and event. Overall, there were significant interaction effects based on the prominence portrayal of frames between two media in two different time periods. Responsibility frame was the most prominent frame in Utusan Malaysia during pre-event period compared to post-event period. But conflict frame became the most prominent frame during post-event period compared to pre-event period, likewise for Malaysiakini.