Big data technologies and Management: What conceptual modeling can do

The era of big data has resulted in the development and applications of technologies and methods aimed at effectively using massive amounts of data to support decision-making and knowledge discovery activities. In this paper, the five Vs of big data, volume, velocity, variety, veracity, and value, are reviewed, as well as new technologies, including NoSQL databases that have emerged to accommodate the needs of big data initiatives. The role of conceptual modeling for big data is then analyzed and suggestions made for effective conceptual modeling efforts with respect to big data.