کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
4945798 | 1438951 | 2017 | 44 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Unity in Variety in website aesthetics: A systematic inquiry
ترجمه فارسی عنوان
وحدت در تنوع در زیبایی شناسی وب سایت: یک تحقیق سیستماتیک
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کلمات کلیدی
زیبایی وب سایت، زیبایی، وحدت، تنوع، اصول طراحی، اینترفیس ها،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
هوش مصنوعی
چکیده انگلیسی
This research experimentally investigates whether Unity-in- Variety can account for the aesthetic appreciation of websites. In a first study we designed two sets of web pages, differing in layout style and content, to systematically and independently vary on both unity and variety via the design factors contrast and symmetry (for unity) and dissimilarity of elements and colourfulness (for variety). It was demonstrated that only the sets based on symmetry and colourfulness resulted in independent manipulations of unity and variety, respectively. These two sets of web pages were tested in Study 2 showing that, as predicted, both unity and variety independently and positively influence aesthetic appreciation. Following the principle of Unity-in-Variety, simultaneously maximizing unity and variety leads to an optimal balance where aesthetic appreciation is highest. Our research lends further support to the principle of Unity-in-Variety, extends it to the domain of HCI, and provides directions on how to purposefully design for an optimal balance between unity and variety.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Human-Computer Studies - Volume 103, July 2017, Pages 48-62
Journal: International Journal of Human-Computer Studies - Volume 103, July 2017, Pages 48-62
نویسندگان
Ruben Post, Tran Nguyen, Paul Hekkert,