An empirical analysis of tablet PC diffusion

Employing the Gompertz model, this study examines diverse macro-level adoption factors influencing tablet PC diffusion in 43 countries. The results suggest that tablet PC is a complement to smartphone in early diffusion of smart device; lower tablet PC price contributes to tablet PC diffusion; and high levels of social network penetration and income are drivers of initial tablet PC diffusion. The country-level study also demonstrates the substitution nature of PC-tablet and PC-smartphone in the initial diffusion period of tablet PC.