کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
4959713 | 1445951 | 2017 | 35 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Joint decisions on product line selection, purchasing, and pricing
ترجمه فارسی عنوان
تصمیمات مشترک در مورد انتخاب خط تولید، خرید و قیمت گذاری
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
قیمت گذاری محصول، انتخاب خط محصول جایگزینی دینامیک، الگوریتم ژنتیک ترکیبی،
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
علوم کامپیوتر (عمومی)
چکیده انگلیسی
When creating a product line, a retailer must make several decisions simultaneously: the selection of the product types to include in the product line as well as the order quantity and price of each selected product type. This study investigates joint product line decisions by considering the dynamic substitutions of products as driven by the valuations that customers place on the products and the availability of each product type, which changes as consumers purchase a product. An integer programming model was developed for joint decisions of product selection, price, and order quantity in the product line problem to maximize the total profit of the retailer. To solve the model, we propose a hybrid genetic algorithm (HGA) that uses special genetic operators and heuristic algorithms to ensure the feasibility and efficiency of solutions. Computational experiments demonstrate the superiority of the proposed HGA over the solution obtained by CPLEX for large scale problems. Useful managerial insights on the joint product line decisions are also derived from the numerical results.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 262, Issue 1, 1 October 2017, Pages 207-216
Journal: European Journal of Operational Research - Volume 262, Issue 1, 1 October 2017, Pages 207-216
نویسندگان
Ilkyeong Moon, Kun Soo Park, Jing Hao, Dongwook Kim,