کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4960189 1445959 2017 22 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Impact of supply chain power and drop-shipping on a manufacturer's optimal distribution channel strategy
ترجمه فارسی عنوان
تأثیر قدرت زنجیره تامین و کاهش حمل و نقل در استراتژی کانال توزیع مطلوب سازنده
کلمات کلیدی
زنجیره تامین، قطره حمل و نقل، ساختار قدرت، قیمت گذاری، رقابت،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر علوم کامپیوتر (عمومی)
چکیده انگلیسی
With the expansion of the Internet and the proliferation of e-businesses, many manufacturers have chosen to distribute products through online retail channels in addition to brick-and-mortar retail channels. In this paper, we consider a dual-channel supply chain in which a manufacturer considers selling a product through a conventional retail channel and an online channel. Considering two common procurement and order fulfillment policies for online retailers (etailers), conventional batch ordering and drop-shipping, we investigate the impact of supply chain power structure in terms of market power and retail channel dominance on a manufacturer's optimal distribution channel strategy. We analyze and compare the two procurement models with respect to the etailer's order fulfillment policies. We find that a manufacturer never prefers a drop-shipping etailer as the first mover in a sequential pricing game with a batch ordering traditional retailer. The manufacturer prefers to award the power of retail channel dominance to a batch ordering retailer with relatively high market power even if the etailer also follows a batch ordering policy. Drop-shipping benefits both the manufacturer and the etailer when the etailer has relatively low market power.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 259, Issue 2, 1 June 2017, Pages 554-563
نویسندگان
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