Using Market Data of Technologies to Build a Dynamic Integrated Acceptance and Sustainability Assessment Model

Research on technology acceptance and diffusion focuses either on micro perspective or macro perspective, but there is a gap in the literature regarding a universal approach that would help to evaluate technologies in an easy but comprehensive manner. Integrated Acceptance and Sustainability model was developed to fill this gap. The aim of the ongoing research is to create a model that would embed the functionality and respective advantages of system dynamics modeling. By using the data on the life span of selected innovative technologies the authors aim to reshape static model into a dynamic analytical tool that helps not only to evaluate the current condition of the technology, but also to make judgments on potential life cycle parameters of the technology under assessment. This article describes the steps that lead to achieve this aim.