Consumer Attitude: Does It Influencing the Intention to Use mHealth?

This study aims to examine the influence of consumer's attitude towards the intention to use mobile health technology (mHealth). Four hundred eighty smartphone users were participated in this quantitative study. Survey method was conducted in this study using a questionnaire as a tool of data collection. Consent was obtained from the respondents before starting the survey. Data were analysed using SPSS version 21 for descriptive analysis, Pearson correlation and regression analysis. Results found that attitude is positively and significantly correlated with intention to use. A linear regression was calculated to predict intention to use based on respondents' attitude. Attitude is significantly predicts intention to use. Positive attitude will lead to positive intention to use mHealth. The findings from the study can serve as input to the marketers and promote citizen's use of smartphone for better self-management of health. In conclusion, this paper concludes with a discussion of research results and recommendations.