We Are What We Generate - Understanding Ourselves Through Our Data

We have tendency to exhibit ourselves through the data we share about ourselves including, liking, friendship, follows, disliking, pictures, audio, videos, causes, blogs and sites. Such data about us have already been used by big data companies to create customized ads and marketing tactics. However, while such data being in unstructured and noisy format, utilization and research is at its early stages. In this paper, we elaborate on the idea of understanding individuals through lens of data they produce in context of our main research work for Predicting Educational Relevance For an Efficient Classification of Talent (PERFECT) algorithm engine. We illustrate some of research problems in relevance of such data and identify research problem as ground for this paper. We present sub set of our framework including algorithm and math constructs, for the problem we identify. We conclude that such analytics and cognitive research can help to improve education, healthcare, Job economy, crime control, etc. Thus we coin the phrase “we are what we generate”, with our work in this paper. We suggest future work and opportunities in relevant directions.