کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
4972568 | 1365422 | 2017 | 58 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Factors affecting active participation in B2B online communities: An empirical investigation
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
سیستم های اطلاعاتی
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چکیده انگلیسی
There is a lack of understanding on the factors affecting active participation in business-to-business (B2B) online communities (OCs). To address this gap, we developed a model based on two theories: social exchange theory and the information systems success model. The model was validated by using survey data collected from 40 B2B discussion forums on LinkedIn (n = 521). Our work made several significant contributions including an integrated model of factors affecting active participation in B2B OCs and a new validated measure for active participation. Further, we proposed several guidelines that assist B2B OC providers in building and maintaining successful communities.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 54, Issue 4, June 2017, Pages 516-530
Journal: Information & Management - Volume 54, Issue 4, June 2017, Pages 516-530
نویسندگان
Rebwar Kamal Gharib, Elly Philpott, Yanqing Duan,