Datification, Organizational Strategy, and IS Research: What's the Score?

Strategic performance measurement and ranking systems are also not new, but what is new is the belief that they will not just inform, but also transform, human behavior. In this respect, performance systems resemble the career tournaments that promote intense competition and create great inequality in executive pay and promotion. In addition, performance systems increasing serve as infrastructures, operating at multiple levels of analysis simultaneously. These observations imply that designing and studying such systems involve ethical choices, intensifying the demands on datification researchers.