کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
4973099 1451429 2016 18 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Do shareholders favor business analytics announcements?
ترجمه فارسی عنوان
آیا سهامداران به اطلاعیه های تجزیه و تحلیل کسب و کار علاقه مند هستند؟
کلمات کلیدی
تجزیه و تحلیل کسب و کار، مطالعه رویداد، نظریه مبتنی بر منابع، نظریه سیگنالینگ،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
چکیده انگلیسی
Despite the growing acceptance of business analytics (BA) as a tool for making smarter business decisions, past research has rarely investigated shareholder reactions to BA announcements. We use signaling theory and resource-based theory (RBT) as our theoretical lens. The results show that BA announcements generate positive abnormal returns, thereby providing empirical evidence that shareholders view BA as beneficial. The results also suggest that characteristics that are more salient to shareholders are rewarded. Specifically, firms implementing BA systems from market-leading vendors obtain more positive stock market reactions compared with other firms. Announcements convey more benefits to overbought stocks than oversold stocks, and generate higher positive return in firms with high sales growth and high return on assets (ROA). Overall, empirical evidence favors signaling theory over RBT.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: The Journal of Strategic Information Systems - Volume 25, Issue 4, December 2016, Pages 259-276
نویسندگان
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