How can we make a socially optimal large-scale media platform? Analysis of a monopolistic Internet media platform using two-sided market theory

From the analysis of the modified new model we suggest, matching technology and prosumer policy are demonstrated to increase the number of users and CPs of the platform and increase social welfare. Advertising policy is also one way of increasing social welfare, however, the necessity of monitoring of government for MMPO is proven because it may harm the utility of users.