کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5034288 1370066 2016 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Effects of multiple psychological distances on construal and consumer evaluation: A field study of online reviews
ترجمه فارسی عنوان
اثرات فاصله های روانشناختی چندگانه بر ارزیابی محاسباتی و مصرف کننده: یک مطالعه میدانی از بررسیهای آنلاین
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی

Through a large-scale field study of 166,215 online restaurant reviews, we found evidence of a distance boosting effect, whereby experiencing spatial distance (i.e., authoring a review about a geographically distant restaurant, rather than proximate one) and temporal distance (i.e., authoring a review after a lengthy delay, rather than immediately) jointly affect review positivity by amplifying consumers' high-level construals. Although past research has explored the relationship between psychological distance, construal and consumer evaluation, the effects of various dimensions of distance have only been considered in isolation. Our research contributes to past work by testing the effects of experiencing two dimensions of psychological distance simultaneously on construal and consumer evaluations. Moreover, because our data contain naturalistic observations, our research includes a wide range of temporal and spatial distances. We found that the effect of one distance increases the effect of the other. Metaphorically speaking, the effect of one distance is boosted by another.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 26, Issue 4, October 2016, Pages 474-482
نویسندگان
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