کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5037098 1370207 2016 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Scenario planning
ترجمه فارسی عنوان
برنامه ریزی سناریو
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی

Today the question of what scenarios are is unclear except with regard to one point-they have become extremely popular. Many people see scenarios as forecasts of some future condition while others disavow that their scenarios are forecasts. Yet looking at scenarios that do not come labeled as forecasts or non-forecasts, it is difficult to tell them apart. The purpose of the scenario is at a meta level, since the scenario usually does not speak for itself in terms of its purpose.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 113, Part A, December 2016, Pages 99-102
نویسندگان
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