کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5037172 1472389 2016 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Biases in consumers' assessment of environmental damage in food chains and how investments in reputation can help
ترجمه فارسی عنوان
بی توجهی در ارزیابی مصرف کنندگان از آسیب زیست محیطی در زنجیره غذایی و نحوه سرمایه گذاری در شهرت می تواند کمک کند
کلمات کلیدی
مصرف پایدار، رفتار مصرف کننده، وظیفه طبقه بندی، شهرت،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی


- The article explores consumers' perception of sustainability in foods.
- Consumers had to classify products as low or high carbon footprint.
- Food category, UK origin, and technological intensity influence perceptions.
- Food category and UK origin lead to perceptual biases in assessment.
- Investments in reputation can protect from these biases.

Sustainability is becoming increasingly relevant to consumers in their food choices. However, they may have a limited understanding of the environmental impact of their purchasing decisions and resort to perceptions and heuristics to guide them. In this study, consumers were asked to complete a categorisation task to determine whether they considered a product to have a high or low carbon footprint, with no information besides that contained on the product's front label. The results demonstrated that raw materials (food category), transportation (UK product), and manufacturing (level of processing) influenced the probability that an item would be classified as either having a low or high carbon footprint. These findings are embedded into the supply chain to explore the role of reputation in reducing the categorisation biases observed in the categorisation task.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 111, October 2016, Pages 327-337
نویسندگان
, , ,