The 3Cs model of sustainable cultural and creative cluster: The case of Hong Kong

- A 3Cs model for sustainable cultural and creative cluster in a densely populated city is proposed.
- Quality of cluster, formation of community and occurrence of creativity are the cores for a cultural and creative cluster.
- The correlation between cluster, community and creativity is essential for a cultural and creative cluster.

In the post-industrial era, the cultural and creative cluster raises the concern for policy makers and researchers. The setup of creative space in the city associates with wealth generation, job creation and urban revitalization. Many governments recite the formula in the setup of cluster but the one-size-fit-all strategy could not guarantee the sustainable development of the cluster. This paper attempts to identify the fundamental factors in developing a sustainable cluster in a densely populated city. A 3Cs model (Cluster, Community, Creativity) of sustainable cultural and creative cluster will be proposed. In order to demonstrate the applicability of the 3Cs model, two Hong Kong cultural and creative clusters i.e. the PMQ and Easy Pack Creative Precinct had been examined under this model. Factors related to cluster, community and creativity had been investigated by direct observation and semistructured interview. The results revealed by the model showing the correlation of factors and sustainable development of the cultural and creative clusters.