The viability of cultural districts in Seoul

This paper discusses the strategy of cultural district development in Seoul, where a developmentalist tradition is still strong. Two specific cases of Insadong and Daehagno are taken to examine several issues concerning inherent conflicts between culture and commerce, the way culture and tradition is perceived and interpreted by different groups, and the focus of cultural strategy. The viability of cultural districts is discussed in terms of governance, policy goals and measures, and programming needs. In particular, the paper argues that, although a collaborative form of governance is desired in general, its sustainability is questionable unless there exists critical discourses reformulating the meaning of culture and tradition and searching the best means to balance between culture and commerce.

► The cultural district strategy of Seoul is a significant step forward by the public authority. ► The effectiveness of public involvement in cultural district management should be improved by establishing a special organization. ► A cultural district cannot be sustained without voluntary and innovative efforts by the private sector. ► Inherent conflicts between culture and commerce can be mitigated only by critical cultural discourses among local community organizations and citizens. ► The way that cultural activities are embedded in a place makes a substantial difference in the development of the space and cultural activities.