کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5070107 1477007 2017 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A consumer-oriented model for analysing the suitability of food classification systems
ترجمه فارسی عنوان
یک مدل مصرف کننده گرا برای تحلیل مناسب بودن سیستم های طبقه بندی مواد غذایی
کلمات کلیدی
طبقه بندی مواد غذایی، طبقه بندی مواد غذایی، یادگیری مصرف کننده، جهت گیری مصرف کننده،
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
چکیده انگلیسی


- Food classification systems can be confusing for consumers.
- An analytical model for testing the suitability of any system is proposed.
- The model was tested in an experiment using juice and ham classifications.
- The model shows that both current systems are problematic.
- The use of symbols may be better for consumer understanding.

The main function of food classification systems is to regulate the market and inform it (consumers above all) about the different types of products and their characteristics. However, the reality is that many of these systems give rise to confusion and prevent consumers from obtaining a clear idea of them, making the purchasing process more difficult. The objective of this study was to propose a method that can be used as a basis or reference framework for analysing the suitability of any food classification system, based on maximising consumer comprehension and learning, before introducing it into the market. The model proposed establishes the procedure and the necessary indicators for identifying the advantages and drawbacks of each of the different systems, making it possible to compare their suitability. The model was tested empirically by comparing the current classification of orange juices and Iberian ham with two different proposals, in an experiment conducted with an online consumer panel, and using MANCOVA to analyse the differences between the six indicators related to consumer learning results. It was concluded that the model is suitable for assessing the suitability of the classification systems, as it shows technical viability, ease of introduction in practically any situation and the ability to facilitate and guide the process of drawing up consumer-oriented food classification systems.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Policy - Volume 69, May 2017, Pages 176-189
نویسندگان
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