Print news coverage of the 2010 Iowa egg recall: Addressing bad eggs and poor oversight

► We examine news coverage of the 2010 Iowa egg recall due to Salmonella Enteritidis. ► Poor production practices and government oversight were framed as causal factors. ► Little attention was given to industrial agricultural as causal frame. ► Both consumer and policy-focused means of risk reduction were proposed. ► Coverage failed to fully place the recall within the context of previous outbreaks.