کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5070936 1373285 2012 5 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
ReviewEye tracking and nutrition label use: A review of the literature and recommendations for label enhancement
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
ReviewEye tracking and nutrition label use: A review of the literature and recommendations for label enhancement
چکیده انگلیسی

Nutrition labels on food packages are among the most prominent and far-reaching policy measures related to diet and have the capacity to promote healthy eating. Unfortunately, certain nutrition label characteristics may impede consumer detection and comprehension of labels. Research using precise cameras monitoring consumer visual attention (i.e., eye tracking) has begun to identify ways in which label design could be modified to improve consumers' ability to locate and effectively utilize nutrition information. The present paper reviews all published studies of nutrition label use that have utilized eye tracking methodology, identifies directions for further research in this growing field, and makes research-based recommendations for ways in which labels could be modified to improve consumers' ability to use nutrition labels to select healthful foods.

► We review existing peer-reviewed research assessing nutrition label use via eye tracking. ► We identify label characteristics indicated by this review to impede consumer use. ► Label position, format, size, and orientation all relate to consumer use. ► We suggest label modifications to increase consumer viewing and comprehension.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Policy - Volume 37, Issue 4, August 2012, Pages 378-382
نویسندگان
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