کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5073192 1477104 2017 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Critical review'Marketing quality' in the food sector: Towards a critical engagement with the 'quality turn' in wine
ترجمه فارسی عنوان
کیفیت بازاریابی در بخش مواد غذایی: به سوی یک تعامل انتقادی با برگشت کیفیت در شراب
کلمات کلیدی
برگشت کیفیت ؛ بازاریابی کیفیت؛ برچسب غذایی کشاورزی؛ بخش شراب
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
چکیده انگلیسی

Our review explores the role of quality conventions that have emerged since the 'quality turn' in the food sector. By examining how the 'quality turn' contributes to transforming the wine sector, it asks whether the labeling systems seek to certify the quality of productive practices (informative function) or are intended to create imaginaries of quality as a differentiated business market strategy (symbolic function). After discussing relevant literature in geography and related fields, this review uses two emblematic examples from the wine sector to argue for the need to move beyond the marketing of quality to deepen the analysis and understanding of quality. This analytic insight questions the viability and usefulness of quality conventions aimed at differentiation, territorial development, with a focus on markets with high added value, and argues for the need to open new lines of research and policy in this sphere.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Geoforum - Volume 85, October 2017, Pages 5-8
نویسندگان
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