Examining corporate environmental proactivity and operational performance: A strategy-structure-capabilities-performance perspective within a green context

This study examines the process through which a firm's proactive environmental management strategy influences operational performance. We apply the strategy-structure-capabilities-performance (SSCP) theoretical perspective within a green context to develop a model that describes how green collaboration with suppliers and green process innovation enables firms to act more competitively. Our hypothesized model is empirically tested using a sample of supply chain managers derived from a Dun & Bradstreet database. Managerial and theoretical insights are also discussed.