کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5078976 | 1477519 | 2017 | 45 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Selling luxury fashion online with social influences considerations: Demand changes and supply chain coordination
ترجمه فارسی عنوان
فروش لوکس مد آنلاین با ملاحظات تاثیر اجتماعی: تغییرات تقاضا و هماهنگ سازی زنجیره تامین
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کلمات کلیدی
تغییر تقاضا، مد لوکس، تأثیرات اجتماعی، خدمات خرده فروشی آنلاین، زنجیره تامین خرده فروشی، قراردادهای زنجیره تامین،
موضوعات مرتبط
مهندسی و علوم پایه
سایر رشته های مهندسی
مهندسی صنعتی و تولید
چکیده انگلیسی
In the luxury fashion retailing industry, consumers can be categorized into the groups of fashion leader and fashion follower. These two groups influence one another and create social influences in the market. In this paper, we construct an analytical model to examine the effects of demand changes on a luxury fashion supply chain with social influences. We consider the case when the supply chain consisting of one supplier and one online retailer, provides differentiated services to different groups of consumers. We identify the optimal prices and differentiated online services. To maximize the channel profit, we find that adjusting the retail price alone is enough when a demand change is small, whereas adjusting both the retail price and online retail services are necessary when a demand change is sufficiently big. Furthermore, we investigate the impacts of social influences on online retail services and find that when the impacts of social influences are increasing, the supply chain is more likely to provide better services to the fashion leader group than the fashion follower group. Last but not least, we derive the respective conditions to achieve channel coordination by using three commonly seen policies in the fashion industry, namely the all-unit quantity discount policy, the capacitated linear pricing policy, and the profit sharing policy. A comparison among these policies is made and managerial insights are generated.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Production Economics - Volume 185, March 2017, Pages 89-99
Journal: International Journal of Production Economics - Volume 185, March 2017, Pages 89-99
نویسندگان
Bin Shen, Rongrong Qian, Tsan-Ming Choi,