کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5080934 | 1477590 | 2012 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Product configurator impact on product quality
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
سایر رشته های مهندسی
مهندسی صنعتی و تولید
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چکیده انگلیسی
More and more firms today rely on product configurators to more efficiently and effectively meet increasingly diverse customers' needs. In literature, however, the discussion of the performance outcomes of product configurator use is limited and largely based on anecdotal evidence. Our paper contributes to fill this gap by developing and empirically testing hypotheses about the relationship between product configurator use and product quality. We find empirical support for the hypotheses that product configurator use improves product quality and that this relationship is negatively moderated by the difficulty for a company to determine the needs of its target market. We conclude by discussing implications of our findings for both research and practice.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Production Economics - Volume 135, Issue 2, February 2012, Pages 850-859
Journal: International Journal of Production Economics - Volume 135, Issue 2, February 2012, Pages 850-859
نویسندگان
Alessio Trentin, Elisa Perin, Cipriano Forza,