کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
508654 865374 2012 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Providing integrated solutions in the professional printing industry: The case of Océ
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
پیش نمایش صفحه اول مقاله
Providing integrated solutions in the professional printing industry: The case of Océ
چکیده انگلیسی

This paper aims to contribute to the discussion about the delivery of integrated solutions in the capital goods industry. The paper is based on an in-depth case study and presents a solution delivery framework that can help companies in the professional printing industry devise, deliver and price integrated solutions. The case of Océ suggests that succeeding as a solution provider requires developing the capability to provide highly customised service logic-based solutions while retaining the capability to provide, efficiently, standardised goods logic-based solutions. Hence, it suggests that adopting different delivery approaches to address customers with different types of needs can help achieve such a capability.


► The paper is based on an in-depth case study.
► It presents a solution-delivery framework for devising, delivering and pricing integrated solutions for the professional printing industry.
► Succeeding as a solution provider requires being capable of providing both service logic-based solutions and goods logic-based solutions.
► Adopting different delivery approaches to address customers with different types of needs can help achieve such a capability.
► Each approach should “accept” a certain amount of customer input and allow the charging of customers according to those accepted inputs.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Industry - Volume 63, Issue 4, May 2012, Pages 379–388
نویسندگان
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