کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
509415 865520 2010 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The effects of usability and web design attributes on user preference for e-commerce web sites
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر نرم افزارهای علوم کامپیوتر
پیش نمایش صفحه اول مقاله
The effects of usability and web design attributes on user preference for e-commerce web sites
چکیده انگلیسی

This study examines the relationships among perceived usability before actual use, task completion time, and preference, and the effects of design attributes on user preference for e-commerce web sites. Nine online bookstore web sites were used by ten participants. Results indicate: (1) pre-use usability and task completion time were correlated; (2) the relationship between pre-use usability and preference was greater than that of task completion time and preference; (3) design attribute assessments after actual use were highly intercorrelated; and (4) organizational structure and layout had a greater effect on user preference than aesthetic aspects, such as color and typography. These findings can be used to construct a conceptual framework for understanding user preferences and to develop design guidelines to yield more highly preferred e-commerce web sites. Also, the methodology in this study can be applied to other computerized-applications.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Computers in Industry - Volume 61, Issue 4, May 2010, Pages 329–341
نویسندگان
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