کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5107142 | 1377567 | 2017 | 16 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
We introduce contemporary metaphor theory - and, especially, the linguistic concept of metaphor complexity - as a new lens to understand the role of language in multinational corporations (MNCs). Specifically, we propose that the complexity of metaphorical communication might substantially influence the effectiveness of strategy communication in MNCs, and that this influence differs as a function of the MNC's needs for global integration and local responsiveness. We outline a research agenda for a multidimensional theory of strategy communication in MNCs - one that views the MNC not only as a multi-lingual community but also as a multi-conceptual one.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of World Business - Volume 52, Issue 2, February 2017, Pages 270-285
Journal: Journal of World Business - Volume 52, Issue 2, February 2017, Pages 270-285
نویسندگان
Andreas König, Angela Fehn, Jonas Puck, Lorenz Graf-Vlachy,