The intellectual basis of servitization: A bibliometric analysis

The methodology is based on bibliometric techniques of citations and co-citations that appear in documents, in journals included in the Web of Science. Network theory was used to identify the documents that constitute the core of the co-cited documents. A multivariate analysis has allowed establishing the underlying intellectual structure of servitization, comprising three factors: (a) service strategy in industrial firms, (b) service innovation, and (c) service dominant logic.