کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5108201 1482470 2017 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Valuing shipscape influence to maximise cruise experience using a choice experiment
ترجمه فارسی عنوان
ارزش گذاری جعبه کشتی برای به حداکثر رساندن تجربه کروز با استفاده از یک آزمایش انتخاب
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی
While many studies have identified the important aspects on the ship to cruisers, none has evaluated these attributes to determine cruisers' willingness to pay for each attribute. This paper is the first to use a choice experiment to unbundle the overarching cruise price to explore the preferences of cruisers. The absence of a status quo effect suggests that cruise passengers are novelty lovers who welcome innovative offerings apart from those who cruise specifically to “get away”. Overall, males, Gen X-ers and first timers were willing to pay the most for a cabin with a view while the desire to be pampered influenced preferences for cabin comfort and shore excursion choice. Concern over value for money explained whether a respondent would be more prone to choosing the new options presented instead of remaining with the status quo.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 67, October 2017, Pages 53-61
نویسندگان
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