Business-to-business social exchange relationship beyond trust and commitment

- Extended social exchange theory in application to the business to business relationship between destination management companies and meeting planners.
- Evaluated and compared the roles of trust and satisfaction as mediators in a social exchange theory model.
- Examined social exchange theory from a dyadic perspective with business partners in the same relationship.
- Found that satisfaction could play a more significant role than trust as a mediator in business to business relationships.