کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5108250 | 1482474 | 2017 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
An empirical study on the influence of economy hotel website quality on online booking intentions
ترجمه فارسی عنوان
یک مطالعه تجربی بر تاثیر کیفیت وب سایت هتل اقتصاد بر روی اهداف رزرو آنلاین
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
چکیده انگلیسی
This study investigates the potential theoretical relationships among economy hotel website quality, eTrust, and online booking intentions in China. A questionnaire survey was performed, and 298 samples were collected from the users of three economy hotel websites (7Â days, Home Inns, and Hanting Hotel) in Guangzhou, China. Results of a detailed data analysis demonstrate the influence of the four dimensions of economy hotel website quality (usability, ease of use, entertainment, and complementarity) on eTrust and online booking intentions. Specifically, (1) the usability, entertainment, and complementarity of economy hotel websites significantly positively affected eTrust; on the contrary, the influence of ease of use on eTrust was insignificant; (2) complementarity showed a more positive influence than the three other attributes on online booking intentions; and (3) eTrust significantly positively influenced online booking intentions. These findings contribute to economy hotel online marketing in China by bridging the gap between the exploration of hotel website quality and its influence on online booking intentions.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 63, May 2017, Pages 1-10
Journal: International Journal of Hospitality Management - Volume 63, May 2017, Pages 1-10
نویسندگان
Li Li, Maojuan Peng, Nan Jiang, Rob Law,