The role of metaphors in the development of technologies. The case of the artificial intelligence

This paper relies on the conceptual model and classification of metaphors proposed by Lakoff and Johnson in “Metaphors we live by”, from the orientational metaphors that show values and mantras, to the deepest structural metaphors that are reconfiguring how life is conceived. It also relies on CLA (Causal Layered Analysis) and to its reference book “CLA 2.0” in order to insert this analysis in a wider and future oriented framework and to analyze scenarios.