Design Innovation Catalysts: Education and Impact

Organizations globally look to design to help them innovate, differentiate, and compete in a changing economic climate. Consequently, design is increasingly being regarded as a dynamic and central tactical business resource. Considering this, the question is raised: how can the specific knowledge and skills of designers be better articulated, understood, implemented, and valued as core components of strategic innovation in businesses? In seeking to answer this question, this paper proposes a new frontier for the design profession, coined the “Design Innovation Catalyst” (DIC). This paper reflects on both extant literature and the teaching of seven DICs embedded in industry, conducting innovation projects run over a twelve to twenty-four month period. This paper reports on a unique set of six capabilities analyzed as being not only essential for the implementation of design-led innovation, but of great assistance in overcoming its associated challenges. This paper outlines the role of these new design professionals, and discusses the value these novel capabilities provide organizations through employing DICs. Furthermore, questions surrounding how designers will develop these new capabilities, and how the design-led innovation framework in application can contribute to the future of design will also be presented.