کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
5111126 1483441 2017 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
What's in it for me? Capital, value and co-creation practices
ترجمه فارسی عنوان
برای من چی هست؟ سرمایه، ارزش و شیوه های همکاری
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
چکیده انگلیسی
Applying S-D logic and drawing on practice theory developed in sociology research in past decades, we propose a definition of value in terms of the coexistence of diverse forms of capital and currency variations. We then develop a conceptual model to explain value co-creation in terms of service provider-customer interaction practices (SPCI practices). We employ an extensive, qualitative study in the context of professional service firms. Our findings reveal three general categories of SPCI practices (access to capital, capital exploitation and capital attrition) that affect value co-creation. These insights move forward business-to-business marketing theory and practice, advancing our understanding of how service provider-customer interaction practices can be used to define value propositions and assess the types and amount of value that are co-created.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 61, February 2017, Pages 155-169
نویسندگان
, ,