کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5111465 | 1483557 | 2017 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Application of an alternative expected marginal seat revenue method (EMSRc) in unrestricted fare environments
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
چکیده انگلیسی
We reintroduce an expected revenue maximization formulation for airline seat allocation. We present a numerical method to find the exact solution to the integer programing problem. We further show that when this method is applied to a nested fare structure, it constitutes a heuristic method which has far better performance in an unrestricted fare environment, where fare buckets are completely undifferentiated, compared to EMSRa, EMSRb and EMSRb-MR. With use of simulation, we show that this method can recapture a significant portion of the potential revenue loss when restrictions are removed, while its performance in a fully differentiated environment is only marginally inferior compared to other methods. This method is also applicable to hotels and cruise lines where not only are there fewer “fences” around different offered rates, but also there is a greater tendency for consumers to buy down since most bookings are fully refundable.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Air Transport Management - Volume 62, July 2017, Pages 65-77
Journal: Journal of Air Transport Management - Volume 62, July 2017, Pages 65-77
نویسندگان
Hossein Tavana, Larry Weatherford,