Warm nationalism: Mapping and imagining the Jordanian nation

In 2002, fourteen years after their withdrawal from the West Bank, the Hashemite Kingdom of Jordan revealed its new national program known as “Jordan First.” The Palace initiated this campaign as part of its shifting national discourse which now sought to actively unite Palestinian-Jordanians and East Jordanians living to the east of the Jordan River. This campaign, and particularly its common map-logo symbol, has evolved over the last fourteen years into a rather “banal” national discourse and symbol. However, Jordanian nationalism and the everyday symbols of the Jordan First campaign are not forgotten. Instead, for many Jordanians, the campaign is a reminder of “hot” geopolitics and palpable identity politics. Drawing from Michael Billig's theorizations of banal nationalism, I examine the relationship between banal and hot forms of nationalism in Jordan and argue that scholarly work on banality needs to focus attention on the connections between these categories. As such, I suggest that framing nationalism as something quite “warm” can in many instances more aptly capture the complexity of nationalism. Using a multi-method approach that includes analyses of national maps and map-logos of Jordan and in-depth interviews with Jordanians about their national identities, I highlight the connections of hot and banal nationalism. Through my analysis, I also show that a Jordanian national identity is multi-scalar, merging Arab supranationalism with Jordanian and Palestinian identities; and thus I also extend Billig's work to examine the multiple scales of nationalism.