The Exploring Relationships between Environmental Concern, Collectivism and Ecological Purchase Intention

The relationships between Environmental Concern and Ecological Purchase Intentions were tried to analyze with a structural equation model in this study. A random sample survey of 304 individuals from Mustafa Kemal University in Turkey was used to verify the conceptual model and framework. This model was assessed initially by confirmatory factor analysis and subsequently by structural equation modelling. Structural equation modeling confirmed a good fit of the data with the proposed model. The study came up with the result that there were significant relations among collectivism, environmental concern and ecological purchase intention. Collectivist individuals were more concerned on environmental issues, environmental concern had effect on environmental purchase intention of the individuals and, furthermore, the gender differences had effect on individuals' ecological purchase intention.