کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
5126090 | 1488324 | 2016 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The Effect of Personal Factors on Social Media Usage of Young Consumers
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
علوم انسانی و هنر
هنر و علوم انسانی (عمومی)
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: The Effect of Personal Factors on Social Media Usage of Young Consumers The Effect of Personal Factors on Social Media Usage of Young Consumers](/preview/png/5126090.png)
چکیده انگلیسی
The unprecedented growing and popularity of social media platforms, the purpose of this paper is to investigate social media users' personality in the line with the Big Five personality traits and their social media usage intention. In this context a conceptual model is offered and field survey is conducted to 108 member of Generation Y. Data analysis was performed using structural equation modelling with AMOS. This study provides data on the following (1) the social media usage of Generation Y and (2) how is the personality affect Generation Y's social media usage?Managerial implications and future research directions are also discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia - Social and Behavioral Sciences - Volume 235, 24 November 2016, Pages 595-602
Journal: Procedia - Social and Behavioral Sciences - Volume 235, 24 November 2016, Pages 595-602
نویسندگان
Alev Koçak Alan, Ebru Tümer Kabadayı,